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Benedict Evans 20 articles
AI, networks and Mechanical Turks
📊 Business Benedict Evans 5 min read

How far do LLMs give us a step change in how good a search and recommendation system can be? Do they let you build one without needing a vast user…

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📊 Business Benedict Evans

With every platform shift, we want to measure the growth but we’re confused about what to measure. That’s partly a problem of data and definitions, but it’s really a question…

GenAI’s adoption puzzle
📊 Business Benedict Evans

Generative AI chatbots might be a life-changing transformation in the nature of computing, that can replace all software, but so far, most of its users only pick it up every…

What kind of disruption?
📊 Business Benedict Evans

Software ate the world. Uber and Airbnb didn’t sell software - they disrupted and redefined markets. But what kind of disruption are we talking about ?

Apple innovation and execution
📊 Business Benedict Evans

It matters that Apple’s new Siri will be late, and it matters more that Apple didn’t realise. Is it more than that?

The Deep Research problem
📊 Business Benedict Evans

OpenAI’s Deep Research is built for me, and I can’t use it. It’s another amazing demo, until it breaks. But it breaks in really interesting ways.

Are better models better?
📊 Business Benedict Evans

Every week there’s a better AI model that gives better answers. But a lot of questions don’t have better answers, only ‘right’ answers, and these models can’t do that. So…

Competing in search
📊 Business Benedict Evans

A quarter century after ‘don't be evil’ a judge has found that Google is abusing its monopoly in search. But no-one knows what happens next, and whether this ruling will…

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📊 Business Benedict Evans

Hundreds of millions of people have tried ChatGPT, but most of them haven’t been back. Every big company has done a pilot, but far fewer are in deployment. Some of…

The VR winter continues
📊 Business Benedict Evans

Meta has spent at least $50bn on VR and AR so far, but we’re still in the VR winter: the devices aren’t good enough or cheap enough and the user…

Apple intelligence and AI maximalism
📊 Business Benedict Evans

Apple has showed a bunch of cool ideas for generative AI, but much more, it is pointing to most of the big questions and proposing a different answer - that…

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📊 Business Benedict Evans

How do we build mass-market products that change the world around a technology that gets things ‘wrong’? What does wrong mean, and how is that useful?

Ways to think about AGI
📊 Business Benedict Evans

How do we think about a fundamentally unknown and unknowable risk, when the experts agree only that they have no idea?

AI and problems of scale
📊 Business Benedict Evans

Generative AI means things that were always possible at a small scale now become practical to automate at a massive scale. Sometimes a change in scale is a change in…

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📊 Business Benedict Evans

We’ve had ChatGPT for 18 months, but what’s it for? What are the use-cases? Why isn’t it useful for everyone, right now? Do Large Language Models become universal tools that…

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📊 Business Benedict Evans

Can you write laws, or lay down ethical principles, for a technology that will be used in entirely different ways, for different purposes, in different industries? What does that mean…

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📊 Business Benedict Evans

Tech regulation gets a lot of headlines, and seems like a big deal, but most people in tech don’t seem to care much. It’s boring, and years away, but more…

A month of the Vision Pro
📊 Business Benedict Evans

The Vision Pro is amazing, but like the rest of VR and AR, Apple seems years away from the mass market. And if it gets there, how much will it…

Remaking the app store
📊 Business Benedict Evans

The EU has finally made Apple redesign the App Store, 15 years after we started arguing about it, and no-one is happy with the result. In the next few years…