Apple agrees to pay iPhone owners $250 million for not delivering AI Siri

The proposed settlement in a class-action lawsuit will get some cash back to people who bought the iPhone 16 lineup and the iPhone 15 Pro.

by Emma Roth

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Image: Cath Virginia / The Verge Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Apple has agreed to pay $250 million to settle a class action lawsuit that accused it of misleading customers about the availability of its Apple Intelligence features. The proposed settlement would apply to people in the US who purchased all models of the iPhone 16 and the iPhone 15 Pro between June 10th, 2024 and March 29th, 2025.

The settlement will resolve a 2025 lawsuit, alleging Apple’s advertisements created a “clear and reasonable consumer expectation” that Apple Intelligence features would be available with the launch of the iPhone 16. The lawsuit claimed Apple’s products “offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance.”

Apple brought certain AI-powered features to the iPhone 16 weeks after its release, and delayed the launch of its more personalized Siri, which is now expected to arrive later this year. Last April, the National Advertising Division recommended that Apple “discontinue or modify” its “available now” claim for Apple Intelligence. Apple also pulled an iPhone 16 ad showing actor Bella Ramsey using the AI-upgraded Siri.

Apple didn’t immediately respond to _The Verge_’s request for comment.

_Developing_…

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