Hightouch, the startup that has developed an agentic AI marketing platform for enterprise customers, said it raised $150 million in new funding.
The Series D funding round values the company at $2.75 billion -- more than double its $1.2 billion valuation from its previous fundraise in February 2025.
The San Francisco-based company’s growth reflects the ongoing automation of various elements of marketing among enterprises. According to Hightouch, many organizations that have embraced AI to date have been left disappointed.
“Most AI solutions haven’t actually changed how marketing works. Instead, they generate vast amounts of mediocre content that doesn’t really get used,” Kashish Gupta, co-CEO of Hightouch, said in a statement. “We built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data."
One of the core problems identified by Hightouch is that brand context and proprietary data play a far bigger role in marketing than in, for example, engineering, which lends itself to more structured code. Generally, workflows are more complex in marketing, but to date, many AI agents have failed to address this.
Most of the top marketing platform vendors -- including Salesforce, HubSpot, Amazon and Adobe -- have integrated AI into their systems.
Hightouch’s approach has been to build its platform on top of what it describes as a “comprehensive enterprise context layer,” which connects with a customer’s existing resources -- such as design tools, photo libraries and content management systems. In doing so, the vendor claims this avoids the “slop” that many associate with AI.
By taking this brand context into account alongside customer data, the startup’s agents can thoroughly research audiences and generate relevant creative, running campaigns across advertising, email, text and the web, according to Hightouch.
This approach fueled a swift rise to prominence, with the vendor counting a number of high-profile names among its customer portfolio, including pizza giant Domino's, PetSmart and gambling company DraftKings.
Hightouch recently stated an annual recurring revenue of $100 million, a rise of $70 million in less than two years, and employs about 380. Hightouch said it will use the latest investment to further expand the capabilities of its agentic marketing platform.
Leading the latest investment round, made public on April 29, were the Growth Equity division at Goldman Sachs Alternatives and Bain Capital Ventures, with other participants including Iconiq Capital, Sapphire Ventures and Amplify Partners.
